Sep. 15th, 2017

stevenpiziks: (Default)
I found this display at Meijers:



The left is for girls, the right for boys.

First, notice the color scheme.  Pinks is absolutely required for girls, Only one outfit has no pink on it.  For boys, it's blue.  Every single outfit has blue on it somewhere.  For boys, we also have dinosaurs, tools, a puppy, and a fire engine.  Active, power imagines.  To top it off, one of the shirts says, "Mommy's rescue hero," casting an TODDLER in the role of rescuer for his mother.  (And why isn't that on the girls' side, pray?)

Meanwhile, the girls have butterflies, pandas, kittens, and flowers, all images of passivity and prettiness.  No action there.

If a boy wants to be quiet and passive or enjoy pretty things, he's out of luck.  If a girl wants to be loud and active or enjoy monsters and fire trucks, she's dead in the water.  So says the fashion industry and Meijer.


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