stevenpiziks: (Simpson)
stevenpiziks ([personal profile] stevenpiziks) wrote2008-07-27 10:01 pm
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Spider-Man/Batman Oops!

I was at a bookstore with my friend Kurt. He pulled an issue of SPIDER-MAN off a rack of comic books, then abruptly pointed out the back cover to me. It had a "Got Milk?" ad on it. This one, to be exact:



"What the hell is this?" he asked.

I looked at it. I didn't see what the big deal was at first. Then I realized what was wrong. The "Got Milk?" model was Christian Bale. In his Batman-the-Dark-Knight costume.

On the back of a Marvel Comic.

Whoops!

We both stared at it quite a lot. I found it fascinating. Technically, it wasn't an ad for DC Comics; it was an ad for milk, but I found it hard to believe that Marvel would authorize putting a flagship image of its biggest competitor on the back of it's own flagship book. It had to be a mistake. Someone in the ad department hadn't been paying attention.

I was suddenly dying to be a fly on the wall in the Marvel boardroom at the moment this little SNAFU came to light.